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In the current business era, skills, funds and ideas cannot bring you a profitable business without a robust marketing strategy and investing wisely in digital marketing. Your marketing strategy is half-finished if it doesn’t address the following digital channels.

  • Responsive Website 
  • Search Engine Optimisation (SEO)
  • Social Media Optimisation (SMO)
  • Mobile Marketing
  • Content Marketing

 

You do not need to invest massively in all them but definitely you need experts to advise you on how to use a combination of the above wisely. If this is the case then our team is here to help and this is what we do best. Rooting from traditional direct marketing philosophy, digital branding aims to put your company in the spotlight of the internet.

Where does your website stand?

Our team will audit your website to ensure it is flawless, responsive and SEO optimised. If you sell online your website need to be secure and has a great look and feel as well as user friendly on a mobile phone. Over 80 % of searchers will use their phone to help them make a decision about an in-store purchase. Google boasts an average of 63,000 searches every single second of the day. Where does your website stand? Online visitors click on the first few listings of the first page of Google. Your visibility is key.

How effective is your SEO?

Our team will undertake a meticulous research to help your business to receiving more traffic. We focus more on the relevance of the keywords to your business which is the biggest factor for better SEO. Clients reach your website by searching online and search engines drives over 90% of all website traffic. Good SEO practices improve the ranking of your website on google and thus attract new clients. This means your business should be linked with well researched key words coupled with other methods. Pay Per Click (PPC) is also used in conjunction to SEO when running both organic and ad campaigns simultaneously. This gives you more data to collect and analyse more details on your target audience and thus helps to refine your SEO and PPC strategies.

Which social media platform will bring you the best result?

Our team will ensure that you are using the most relevant platform and your social media campaign is targeted to the right audience for higher engagement. Almost half of the world’s population are on some type of social media and this is where you should source most of your client. Over 60% of online shoppers say that a video on social media helped them make their decision and online stores see the most traffic from their social media pages.

Are you investing in Mobile Marketing?

Our team will aim to reach a target audience for your business on their smartphones, tablets and other devices via websites, email, SMS and MMS, social media and apps. Mobile marketing is crucial as it is the most common way consumers engage with brands. Almost 80% or more internet users own a smart phone and according to Google search queries can easily surpass desktop searches. In order to reap the best of mobile marketing, you need to understand your mobile audience, design content with mobile platforms in mind and make strategic use of mobile features.

How effective is your content marketing?

Our team will create and share online materials like videos, blogs to stimulate interest in your products and services while acquiring a clearly defined audience with the objective of driving profitable customer action. Content Marketing offers consumers an awareness of your products and services and helps consumers to research on similar products and services to choose the best in terms of quality and price. Content marketing is a top priority of B2B businesses after brand building and social media engagement. In simple words, it is the best medium to educate consumers about particular products and services.

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